We've Been in Your Shoes

Two B2B SaaS Operators who help you scale more efficiently.We offer: Fractional RevOps Leadership. Fractional BDR Leadership. GTM AI Services.

The Pattern We Kept Seeing

At a combined 5 hypergrowth B2B SaaS companies—we watched this play out over and over.

📊 Measurement and tracking were inconsistent

Every team had their own definition of "good-fit." Sales thought it meant one thing, marketing another, success another. Nobody could agree on what data to track or how to track it.

🚣 GTM teams couldn't stay aligned

Keeping everyone rowing in the same direction was brutally hard. By the time you aligned on an ICP, the market shifted, or the product evolved, or new data invalidated old assumptions.

⏰ ICPs never became an operating rhythm

Companies would do a big ICP exercise once, maybe twice a year. But they lacked the tracking mechanisms, hygiene discipline, and expertise to make tuning their ICP a living system.

Here's what we realized:

Everything a company does should be rooted in their ideal customer profile. But the vast majority of companies don't have the systems to make ICP tuning a continuous operating rhythm.

Our Insight

Leading BDR and RevOps teams in the trenches taught us something critical.

Jack's experience leading BDR organizations at Red Canary, AgentSync, and Cortex revealed a brutal truth: targeting and GTM alignment is nearly impossible without continuously analyzing the attributes of your customers, prospects, and opportunity data.

You can't just "set and forget" an ICP. Markets change. Products evolve. What worked six months ago stops working. But most companies don't have the data infrastructure or analytical horsepower to keep up.

Alex and Jack worked together at AgentSync, experiencing blitzkrieg-paced growth firsthand and know that we provide the expertise to unlock your GTM team's potential.

We knew there had to be a better way.

So we built it.

What We Built

A productized AI service that solves the ICP drift problem.

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Continuous Analysis

Our AI continuously analyzes your customer, prospect, and opportunity data to identify patterns and drift.

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Living ICP

Your ICP updates automatically inside your CRM—no more quarterly spreadsheet exercises.

🎯

GTM Alignment

Everyone sees the same ICP, in real-time, in the tools they already use every day.

We're your GTM AI Wingman.

Making ICP tuning a continuous operating rhythm—so your GTM teams can stay aligned and keep winning.

See How It Works

Meet the Founders

Two operators who've been in the trenches of hypergrowth B2B SaaS.

Alex Mair

Alex Mair

Founder

• Former RevOps at AgentSync (unicorn insurtech)

• Built systems and processes to scale GTM operations through rapid growth

• Experienced firsthand how ICP drift kills GTM Alignment and Outcomes

• Expert in Salesforce, data operations, and GTM infrastructure & Tools

alex@fabricantgtm.com →
Jack Klingbiel

Jack Klingbiel

Co-Founder

• Led BDR teams at Red Canary, AgentSync, and Cortex

• Scaled outbound motions from 0→1 at multiple hypergrowth companies

• Deep expertise in prospecting, pipeline generation, and ICP-based targeting

• Experienced at implementing and applying AI for GTM Teams

jack@fabricantgtm.com →

We grappled with ICP-drift our entire careers so we built how to best solve it. Now you don't have to.

Let's Fix Your ICP Drift

Start with our free assessment to see where drift is hiding in your pipeline.

Take the ICP Assessment Schedule a Call