We Put Your ICP
Into Your CRM

Your AI-powered RevOps partner that turns your ICP from a document into an operating system.

Why We Exist

Your ICP is a static

Most companies define their ICP once or don't update it enough.

Your business constantly evolves

Every deal changes what "good fit" means, but your ICP stays frozen in time.

Result: ARR, GRR and NRR issues

Reps chase gut-feel accounts, bad-fit pipeline piles up, and win rates stay inconsistent. Bad-fit accounts become customers.

What We Do

1.

Analyze your accounts for fit

2.

Tag scores in your CRM

3.

Detect monthly drift

4.

Update as you evolve

Your ICP becomes an operating rhythm, not a one-time exercise.

How Fabricant Works

A proven 5-phase process to turn your ICP into a living system

1

Intake

ICP + Data

  • β€’ Gather current ICP docs
  • β€’ Export CRM data
  • β€’ Interview stakeholders
2

Analyze

Run OS

  • β€’ AI analyzes accounts
  • β€’ Score 0-100 for fit
  • β€’ Identify win/loss patterns
3

Implement

Score + UI

  • β€’ Tag scores in CRM
  • β€’ Build dashboards
  • β€’ Set up workflows
4

Launch

Training

  • β€’ Train teams
  • β€’ Establish cadence
  • β€’ Set metrics
5

Evolve

Monthly

  • β€’ Monthly data refresh
  • β€’ Detect ICP drift
  • β€’ Update scores

What You Get

Complete ICP management infrastructure

🎯

CRM Data Foundation

  • βœ“ Audit & clean existing data
  • βœ“ Implement required fields
  • βœ“ Set up tracking workflows
  • βœ“ Normalize data structure
πŸ€–

ICP Scoring Agent

  • βœ“ 0-100 fit score per account
  • βœ“ CRM tagging
  • βœ“ Visual dashboards
  • βœ“ Account Prioritization Reporting
πŸ”„

Monthly Updates

  • βœ“ Fresh data analysis
  • βœ“ Score Tuning & recalculation
  • βœ“ Trend identification
  • βœ“ Strategy recommendations

Optional: Additional AI Agents

πŸ“‰ Churn Risk Detection

Identify at-risk customers before they leave

🎀 Buyer Language Analysis

Extract messaging insights from won deals

πŸ’° Marketing Spend Optimization

AI-driven budget allocation recommendations

πŸ” Target Account Discovery

Find lookalike accounts in your TAM

Who This Is For

High Growth B2B companies with growing pains and need AI strategy

βœ“

Pipeline Quality Issues

Your pipeline is full but conversion rates are low

βœ“

Inconsistent Win Rates

Success varies wildly across your sales team

βœ“

Retention Problems

Want data-driven decisions, not gut feelings

βœ“

No ICP Update Process

ICP was defined once and never revisited

Not sure if this describes you?

Take the Assessment to Find Out β†’

Ready to Turn Your ICP Into a Living System?

Let's discuss how Fabricant can transform your revenue operations.

Is Your ICP Drifting? Find Out in 5 Minutes.

Take our free assessment to discover if your Ideal Customer Profile has driftedβ€”and what it's costing you.

Start ICP Drift Assessment β†’

The Problem With Traditional ICP

Your ICP is out of date at the point of analysis. Meanwhile Your business is constantly evolving.

❌ Reps Chase Gut-Feel Accounts

Without clear targeting, sales teams pursue opportunities based on intuition rather than data.

❌ Bad-Fit Pipeline

Inconsistent targeting leads to a pipeline full of accounts that will never close.

❌ Inconsistent Win Rates

Without targeting accountability, conversion rates vary wildly across reps.

Sound familiar? Our assessment can show you what is possible for your business.

Diagnose Your ICP Drift β†’

What We Do

1

Analyze Your Accounts for Fit

2

Tag Scores in Your CRM

3

Detect Monthly Drift

4

Update as You Evolve

Your ICP becomes an operating rhythm, not a one-time exercise.

The Impact

Real results from turning your ICP into a living system

10-15%

Increase in Qualified Pipeline

Better targeting means more deals that actually close

5-10%

Improvement in Win Rates

Focus on the right accounts drives higher conversion

20-30%

Reduction in Wasted Capacity

Stop burning cycles on bad-fit accounts

What Could These Improvements Mean for Your Business?

Our ICP Drift Assessment calculates your specific potential impact based on your team size, quota, and current performance.

Calculate Your Potential Impact β†’